Deborah van Rooyen/DVRDESIGN
DVRDESIGN COMMUNICATIONS
2006PRESENT
10+ years as Design Director/Creative Director
Award-winning international and national design and advertising
portfolio
Specializing in new image design, book cover design, special
event and trade show designs, publications, recruitment, advertising,
broadcasting, branding, interactive media, web banners, web-sites,
photo art direction, new business, corporate identification/logo design,
marketing campaigns
Strong global marketing support experience
Accounts include: publishing, educational, fashion, retail,
biotech, venture capital, healthcare, financial, entertainment, (Fortune
500 clients)
Published author (HarperCollins/Reganbooks 2002, Memoir, Trade)
(Yad Vashem Publications 2007, Israel, Memoir)
Flexible, negotiable, and willing to consider relocation for
right position
Actively seeking new and dynamic challenge anywhere in the
world
Presently:
GRAPHIC DESIGN/ADVERTISING COMMUNICATIONS
DVRDESIGN.COM
Computer Skills
Mac-supported CS2/3, Quark 7.02, InDesign, Photoshop, Illustrator,
Web Design Direction, PowerPoint, Word
Studio Capabilities
Successful partnering with clients to create, budget, art
direct, design and produce innovative award-winning advertising campaigns,
graphic design materials, book series and covers.
Includes: book cover design, series branding, new image design,
interactive design, special events promotions, recruitment, community
education materials, trade show booths, conferences, newsletters,
annual reports, vision brochures, fundraising/development materials,
art auctions, exhibit graphics, special events graphics and related
print materials for wide range of regional, national and international
clients.
Strong experience in fresh positioning and/or re-positioning
of brand within guidelines of strategic plan.
Proven excellence in driving client presentations and landing
new business with creative and account team
interactive web producer (visit latest website portfolio samples):
www.noav.org www.jsb-partners.com
Client base includes: Publishing, Pharma, Biotech, Retail,
Education, NonProfits, High Tech, Fashion, Small Business, Start-ups,
Venture Capital
2005-2006
DESIGN DIRECTOR
Thomson Course Technology, Boston, MA.
Department management, designing marketing materials and book design
director for Thomson Higher Learning
Achievements:
Guided department through acquisition, re-branding and restructuring
Re-imaged brand and creative output of sales marketing materials,
book covers and book interiors
Linked Editorial, Marketing and Creative into global management
unit
Delivered innovative design and advertising campaigns for
trade shows, book titles, series, and sales presentations
Directed creative staff + plus interns through reorganization
Award winner of Cover Design Revealed Series.
1998-2005
DESIGN CONSULTANT
Hashemite Kingdom of Jordan; Jordan
www.NooralHusseinFoundation.org
www.JordanRiver.jo
King Hussein Foundation, International, Noor Hussein Foundation
Jordan River Design Foundation; Amman, JORDAN
Including
King Hussein Foundation, International: Initiated,
organized, created and produced rural Jordanian artisans collective
exhibition/fundraising event in Martha's Vineyard 2003 under the patronage
of Her Majesty Queen Noor al Hussein.
1998-2002
Showroom designer and exhibit and fundraising planner for non-profit
women in development artisans' cooperatives in AMMAN, JORDAN under
the auspices of the Jordan River Foundation, and Noor al Hussein Foundations
JRF FOUNDATION, AMMAN, JORDAN. New product
and graphics and textile design adviser for womens artisan's cooperatives
under the Chairmanship of Her Majesty Queen Rania al Abdullah. Includes
work with Bani Hameda rug weaving cooperative; Wadi Rayan basketry;
Jordan River Design Textiles; Dana Nature Reserves, Royal Society
for Protection of Nature
Initiated Israeli/Jordanian business, exhibitions, and sales
despite negative political climate
Sourced new artisans within Hashemite Kingdom and Israel,
integrated Wadi Rayan business into JRD Foundation portfolio
Worked on joint USAID and NGO projects in micro-credit funding
Brought products to export market in Europe and US
7 years assisting in new artisans development: Jan
Kassay, Photographer, Jordan; Ghassan
Abu Laban, fine art painter, Jordan; Safi
Bedouin tribal craftswomen Dead Sea, Shimmon
and Tammar, Israel & NY.
1984-1998
VP, DIRECTOR OF CORPORATE DESIGN & ADVERTISING
OMNICOM/DIVERSIFIED AGENCY SERVICES DDB Needham Worldwide; BHA Design
Group
Corporate Headquarters: New York and Boston; 14 years of Design Direction
and Management of Design Services for 22 agency offices nationwide.
Created award winning recruitment programs, advertising, image branding
for Fortune 500 companies nationwide and in Europe.
Corporate Design Director of award winning advertising and graphic
communications agency with clients in high tech, biotech, retail,
healthcare, entertainment, and business to business working with Aramark,
Sears, Kodak, Bain & Company, Yale New Haven Hospital, Monsanto, Arthur
D. Little, Genzyme Corporation, Serono Laboratories, BASF, Digital
Equipment Corporation, Data General, and other leading corporations
ACHIEVEMENTS
Built BHA Design Group from 0 base in 1986 into a multi-million
dollar, highly profitable resource for national and international
Fortune 500 clients in national advertising design, collateral materials,
trades shows, web, recruitment and retention programs, corporate identification
programs, annual reports, communication programs, training & development,
and new image positioning
Created new business resource for national agency offices
optimizing success of new business pitches
Introduced worldwide web capabilities for marketing products
in early stages of Internet development.
Instrumental in successful retention and acquisition of national
and international new business
AWARDS: (Partial list)
NY Art Director's Awards, Hatch Awards, Strathmore Paper Awards, EMI
Awards, Design Show Awards, Pyramid Awards, International Competitions
Previous Agency Experience:
Arnold & Company
Blouin & Company
Giardini Russell
Freelance photographer and writer on location in S. E. Asia,
Japan, Egypt, South Africa, Jordan, Israel.
BOOK PUBLICATIONS/AUTHOR:
Yad Vashem Publications, ISRAEL, 2007: Yonah
al Chut Til, nonfiction memoir, (in Hebrew)
www.yadvashem.org http://www.ynet.co.il/articles/0,7340,l-3432609,00.html
HarperCollins/ReganBooks 2002: Boat
Bastard, A Love/Hate Story (Memoir)
www.boatbastard.com
Lochemei HaGataot, Israel, 1987: My
Grandfather's Brother's Son
PROFESSIONAL PUBLICATIONS:
Graphis Annual Reports, Communication Arts Design Annuals, Print Magazine
Annuals, Personnel Journal, The Wall Street Journal, AdWeek, Ad Age,
Flash Magazine, The Boston Globe, People Magazine, Cosmopolitan Magazine,
The Martha's Vineyard Times, Vineyard Style Magazine, The Vineyard
Gazette
EDUCATION:
Massachusetts College of Art, MS.ED.
American College in Jerusalem, Israel, BA
The Hebrew University of Jerusalem, ISRAEL, BA
LANGUAGES:
English, French, Hebrew, Dutch
SKILLS:
Computer: Quark Xpress - Expert, Currently used
Computer: CS2 - Intermediate, Currently used
Computer: Indesign - Beginner, Currently used
Computer: Photoshop - Expert, Currently used
Computer: Illustrator - Intermediate, Currently used
Project Management - Expert, Currently used
Proposal/RFP writing - Expert, Currently used
Vendor/Cost estimating - Expert, Currently used
Art Directing Photoshoots - Expert, Currently used
New Business Presentations - Expert, Currently used
International Negotiations with Vendors - Expert,
Currently used
Mentor relationships - Intermediate, Currently used
Copywriting, Headlines, Concept Development - Expert,
Currently used
Language Skills: English - Intermediate, Currently
used
Language Skills: French - Intermediate, Currently
used
Language Skills: Hebrew
Language Skills: Dutch, Afrikaans - Conversation
Language Skills: Arabic - Conversation
References will be supplied upon request
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