Deborah van Rooyen/DVRDESIGN
DVRDESIGN COMMUNICATIONS


2006–PRESENT

• 10+ years as Design Director/Creative Director

• Award-winning international and national design and advertising portfolio

• Specializing in new image design, book cover design, special event and trade show designs, publications, recruitment, advertising, broadcasting, branding, interactive media, web banners, web-sites, photo art direction, new business, corporate identification/logo design, marketing campaigns

• Strong global marketing support experience

• Accounts include: publishing, educational, fashion, retail, biotech, venture capital, healthcare, financial, entertainment, (Fortune 500 clients)

• Published author (HarperCollins/Reganbooks 2002, Memoir, Trade)
• (Yad Vashem Publications 2007, Israel, Memoir)

• Flexible, negotiable, and willing to consider relocation for right position

• Actively seeking new and dynamic challenge anywhere in the world


Presently:
GRAPHIC DESIGN/ADVERTISING COMMUNICATIONS
DVRDESIGN.COM


Computer Skills
Mac-supported CS2/3, Quark 7.02, InDesign, Photoshop, Illustrator, Web Design Direction, PowerPoint, Word

Studio Capabilities
• Successful partnering with clients to create, budget, art direct, design and produce innovative award-winning advertising campaigns, graphic design materials, book series and covers.

• Includes: book cover design, series branding, new image design, interactive design, special events promotions, recruitment, community education materials, trade show booths, conferences, newsletters, annual reports, vision brochures, fundraising/development materials, art auctions, exhibit graphics, special events graphics and related print materials for wide range of regional, national and international clients.

• Strong experience in fresh positioning and/or re-positioning of brand within guidelines of strategic plan.

• Proven excellence in driving client presentations and landing new business with creative and account team

• interactive web producer (visit latest website portfolio samples): www.noav.org www.jsb-partners.com

• Client base includes: Publishing, Pharma, Biotech, Retail, Education, NonProfits, High Tech, Fashion, Small Business, Start-ups, Venture Capital


2005-2006
DESIGN DIRECTOR
Thomson Course Technology, Boston, MA.


Department management, designing marketing materials and book design director for Thomson Higher Learning

Achievements:
• Guided department through acquisition, re-branding and restructuring
• Re-imaged brand and creative output of sales marketing materials, book covers and book interiors
• Linked Editorial, Marketing and Creative into global management unit
• Delivered innovative design and advertising campaigns for trade shows, book titles, series, and sales presentations
• Directed creative staff + plus interns through reorganization
• Award winner of Cover Design Revealed Series.


1998-2005
DESIGN CONSULTANT
Hashemite Kingdom of Jordan; Jordan
www.nooralhusseinfoundation.org
www.jordanriver.jo

King Hussein Foundation, International, Noor Hussein Foundation
Jordan River Design Foundation; Amman, JORDAN

Including
King Hussein Foundation, International: Initiated, organized, created and produced rural Jordanian artisans collective exhibition/fundraising event in Martha's Vineyard 2003 under the patronage of Her Majesty Queen Noor al Hussein.

1998-2002

•Showroom designer and exhibit and fundraising planner for non-profit women in development artisans' cooperatives in AMMAN, JORDAN under the auspices of the Jordan River Foundation, and Noor al Hussein Foundations

JRF FOUNDATION, AMMAN, JORDAN. New product and graphics and textile design adviser for womens artisan's cooperatives under the Chairmanship of Her Majesty Queen Rania al Abdullah. Includes work with Bani Hameda rug weaving cooperative; Wadi Rayan basketry; Jordan River Design Textiles; Dana Nature Reserves, Royal Society for Protection of Nature

• Initiated Israeli/Jordanian business, exhibitions, and sales despite negative political climate

• Sourced new artisans within Hashemite Kingdom and Israel, integrated Wadi Rayan business into JRD Foundation portfolio

• Worked on joint USAID and NGO projects in micro-credit funding

• Brought products to export market in Europe and US

• 7 years assisting in new artisans development: Jan Kassay, Photographer, Jordan; Ghassan Abu Laban, fine art painter, Jordan; Safi Bedouin tribal craftswomen Dead Sea, Shimmon and Tammar, Israel & NY.


1984-1998
VP, DIRECTOR OF CORPORATE DESIGN & ADVERTISING
OMNICOM/DIVERSIFIED AGENCY SERVICES DDB Needham Worldwide; BHA Design Group

Corporate Headquarters: New York and Boston; 14 years of Design Direction and Management of Design Services for 22 agency offices nationwide. Created award winning recruitment programs, advertising, image branding for Fortune 500 companies nationwide and in Europe.

Corporate Design Director of award winning advertising and graphic communications agency with clients in high tech, biotech, retail, healthcare, entertainment, and business to business working with Aramark, Sears, Kodak, Bain & Company, Yale New Haven Hospital, Monsanto, Arthur D. Little, Genzyme Corporation, Serono Laboratories, BASF, Digital Equipment Corporation, Data General, and other leading corporations

ACHIEVEMENTS

• Built BHA Design Group from 0 base in 1986 into a multi-million dollar, highly profitable resource for national and international Fortune 500 clients in national advertising design, collateral materials, trades shows, web, recruitment and retention programs, corporate identification programs, annual reports, communication programs, training & development, and new image positioning

• Created new business resource for national agency offices optimizing success of new business pitches

• Introduced worldwide web capabilities for marketing products in early stages of Internet development.

• Instrumental in successful retention and acquisition of national and international new business

AWARDS: (Partial list)
NY Art Director's Awards, Hatch Awards, Strathmore Paper Awards, EMI Awards, Design Show Awards, Pyramid Awards, International Competitions

Previous Agency Experience:
• Arnold & Company
• Blouin & Company
• Giardini Russell

Freelance photographer and writer on location in S. E. Asia, Japan, Egypt, South Africa, Jordan, Israel.


BOOK PUBLICATIONS/AUTHOR:
Yad Vashem Publications, ISRAEL, 2007: Yonah al Chut Til, nonfiction memoir, (in Hebrew)
www.yadvashem.org

HarperCollins/ReganBooks 2002: Boat Bastard, A Love/Hate Story (Memoir)
www.boatbastard.com

Lochemei HaGataot, Israel, 1987: My Grandfather's Brother's Son


PROFESSIONAL PUBLICATIONS:

Graphis Annual Reports, Communication Arts Design Annuals, Print Magazine Annuals, Personnel Journal, The Wall Street Journal, AdWeek, Ad Age, Flash Magazine, The Boston Globe, People Magazine, Cosmopolitan Magazine, The Martha's Vineyard Times, Vineyard Style Magazine, The Vineyard Gazette


EDUCATION:

Massachusetts College of Art, MS.ED.
American College in Jerusalem, Israel, BA
The Hebrew University of Jerusalem, ISRAEL, BA

LANGUAGES:
English, French, Hebrew, Dutch


SKILLS:
Computer: Quark Xpress - Expert, Currently used
Computer: CS2 - Intermediate, Currently used
Computer: Indesign - Beginner, Currently used
Computer: Photoshop - Expert, Currently used
Computer: Illustrator - Intermediate, Currently used
Project Management - Expert, Currently used
Proposal/RFP writing - Expert, Currently used
Vendor/Cost estimating - Expert, Currently used
Art Directing Photoshoots - Expert, Currently used
New Business Presentations - Expert, Currently used
International Negotiations with Vendors - Expert, Currently used
Mentor relationships - Intermediate, Currently used
Copywriting, Headlines, Concept Development - Expert, Currently used
Language Skills: English - Intermediate, Currently used
Language Skills: French - Intermediate, Currently used
Language Skills: Hebrew
Language Skills: Dutch, Afrikaans - Conversation
Language Skills: Arabic - Conversation


References will be supplied upon request